Honey Bunches of Oats, a product of Post Foods LLC., hosted a private concert to launch its augmented reality app Bunch of Beats. The concert saw performance by Fonseca, a Billboard award-winning Columbian singer. Domino Saints, this year’s brand ambassador was also there. The VIP concert, which was held at Club Pearl in Nikki Beach, saw a gathering of other celebrities and influencers. The intention was to discover the entertaining and unique digital content that could be accessed through the AR app.
Apart from performance by Fonseca and Domino Saints, many other celebrity attendees were there. Some of them included actresses Karen Martinez, Kimberly Dos Ramos, Natalia Streignard, Marcela Mar and Angelica Castro, Colombian musician Juanes and his wife and singers J Balvin, Andres Buitrago and Duran. Top industry leaders from music and publications and TV also attended the concert. They got a first-hand experience of the interactive content that was available through the app at the premiere held in the South Beach Miami venue.
The Bunch of Beats app
The Bunch of Beats AR app can be downloaded for free and your mobile device acts as an all-access VIP pass to exclusive content. You can catch performances by musical artists like Domino Saints, and also watch other virtual musical performances. With this app, you will be able to grab behind the scenes content and exclusive backstage interviews of the performers. You will also be able to see “Smile While You Shake It” dance performances by fans of Honey Bunches of Oats and much more.
All you need to do is download the Bunch of Beats app and scan specially marked Honey Bunches of Oats boxes with the app. Once that is done your phone will turn into the front row of a concert or a movie, even while you are having your breakfast.
Taking it to the Next Level
Honey Bunches of Oats by Post Food LLC., has created many campaigns over the years which have become a part of the music industry. But with the launch of this augmented reality app, they have taken it to a different level. The exclusive virtual performances and a customized bilingual campaign have given this promotion a new level. Fans will now be able to engage with the brand using their mobile devices and get an amazing interactive experience.
What do you think of this app? Are you going to try it out or have you used it already? Share your views with us.
Image Source – vimeo.com