Flow, which is an augmented reality app of Amazon, made its debut a couple of years back. Shoppers used to search for products using this app separately. With the use of Flow, they could purchase items by just clicking a photo. But, now shopping has been made even easier for shoppers as they can do all the shopping right from the Amazon app. There is no need to use the Flow separately. As of now, only iOS users can access this app as Amazon has integrated AR technology with its main iOS app. Using the app, iPhone users can scan the products they want to buy with their cameras.
The Flow App
The Flow app was released by A9.com, a subsidiary of Amazon in 2011 and it used augmented reality to assist shoppers. Due to the AR feature of the app, shoppers could take a snap of an item instead of scanning bar-codes or using search bar to find the item. From the photo, the product is pulled up and clients can instantly purchase the item they like.
The Flow app was not connected with the main shopping app. As a result, users of this original Flow app were required to find the product they wanted to purchase, take a photo and then separately buy that same item using the main shopping app of Amazon. Users can click pictures of items like DVDs, books and household products such as a box of tissues, a box of cereal, etc.
The new integration of the Flow with the main shopping app of Amazon will let users scan an item and buy it immediately. The latest version of the app is necessary to use this feature. To start the iPhone camera for scanning the products in front of it, users need to click on the search bar and the Flow option. The items scanned are added to the search history and users can use this history to add those items directly to their shopping checkout cart. They can also manage their wish lists using the history.
With this integration, Amazon is hoping that users will be encouraged to buy products of everyday use.
In a statement, the vice president of Amazon Mobile, Sam Hall said “Flow instantly matches products in your home to items on Amazon.” He also added that “Once you have added that box of garbage bags or baby wipes, just keep moving your phone over other packaged goods you need to restock and the Amazon app recognizes the product and saves it into your search history. You can search items lined up on the counter, stored on a shelf, or pick them out of a cupboard, taking care of your shopping needs in seconds.”
While the integration is currently available only for iOS 7, customers can still use the separate Flow app which they will get from Play Store and iTunes.
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