Smartphones, powered by augmented reality technology, has begun to flood the retail industry. But before getting into the topic how retailers can use the latest augmented reality trends to engage with customers or how the AR technology will help consumers to understand the commercial space in a better way, it is important to understand why commerce and retail should meet with augmented reality.
Retail and commerce space is one of the oldest and most universal activities of mankind. People are engaged in trade since the birth of civilization. And technology has always helped trade and commerce to improve the process of buying and selling. Augmented reality is no exception; rather, this new form of converged technology is all set to assist retail businesses in various ways. In simple terms, augmented reality technology helps businesses to enhance the five essential phases of commerce i.e. Design, Discovery, Details, Desire and Delivery. It increases customer engagement, enriches their experience and improves the brand impact on buyers.
When it comes to design, AR technology helps designers to test the concept in the end user environment through the process of precise and rapid visualization of information. From automotive industry to shelf space retailers in the store can take advantage of this technology to accelerate a range of user experience and industrial design processes. This will also reduce costly delays resulting from products that fail to meet the users’ needs or are not easy to manufacture.
Augmented reality offers an extremely compelling application through its “find for me” or search feature. This augmented reality app helps in the discovery part of retail and commerce. It is a great way through which customers can search on the real world. And augmented reality blends digital window with search engine optimization to help retailers engaging with consumers. AR technology provides new opportunities for digital and physical worlds to meet and discover new forms of marketing strategies and concepts.
Augmented reality apps and tools, since their early days, have been successfully illustrating the unique attributes of an item through animation, controlled by user in their particular context, following their individual interests. The user can see the details of the product including its attributes. This alone makes AR a dynamic tool for marketing both physical objects and experiences. And experiencing the attributes of an object or service, AR technology provokes the desire of the users to purchase. These days, the augmented reality apps and tools come with social features where users can involve their friends to assist in making a choice. It creates recommendation platforms by providing real-time information and ratings. The user can get the opinions of peers without leaving the shopping environment.
With the help of augmented Reality manuals, users can explore new features more interactively, which is a great discovery in the process of delivery. In fact, the concept of interactive AR manual can even save a service call. Augmented reality apps can help to increase customer satisfaction and improve loyalty, which plays a great role in making future purchasing decisions.