Many of the brands and leading businesses are relying on the latest technologies like augmented reality technology for promoting new lines of products and Kenneth Cole is no exception.
The American clothing designer has collaborated with Rizzoli for the launching of the new coffee table book to celebrate Cole’s 30 years in the fashion and social engagement career. Kenneth Cole is using augmented reality technology for providing some additional behind the scenes content for promotional purposes. Consumers need to scan an augmented sticker located on the book cover for downloading the free mobile app, Junaio. This will, in turn, launch an image as well as personal message from the ace designer. Apart from the cover, several selected pages of the book have been activated with AR technology to provide a special access to the readers to get insider video content about Cole and his company.
The new coffee table book is and co-authored by Lisa Birnbach and designed by Jacob Wildschioedtz. It chronicles the upstart of Kenneth Cole who made a humble beginning in 1982 and making it to a memorable brand powerhouse. This book gives an insider view of Kenneth’s world over his 30-year career, starting from his earliest days when his father taught him the shoe business to the early days of his empire building. It pulls back the curtain from the time when the designer branched out into clothing into making the basic black the ultimate color for stylish and sleek city garb. Readers will also get an idea about his powerful ad campaigns as well as about his vigilant social activism.
This book is on sale from October 1st for $75 at all Kenneth Cole stores across the world as well as on online stores. Kenneth Cole is also donating 100% of his profits from this coffee table book to amfAR – The Foundation for AIDS Research, providing you with another reason to buy this augmented reality experience.
The brand has also partnered with the blogger Amy Levin of College Fashionista for its five-city book tour in order to support the book launching. And this tour will include a series of designer Q&A sessions at some of the leading Liberal Arts and Design colleges of the country. Besides, Cole will sign personal copies of his new coffee table book, which offers a unique augmented reality experience, at each campus.
Kenneth Cole Productions, Inc, the leading American fashion house., sources, designs and markets a wide range of handbags, footwear, apparel and accessories under Kenneth Cole’ brand name.