Augmented reality technology has been around for a long time, but it is still a new concept for many. This technology has grown over the past few years and this year saw a significant rise in the development of AR apps by different companies. Augmented reality has changed the way in which we view our real world. By overlapping virtual world with reality, it has brought a new dimension to our life. In 2013, we saw many brands using this technology to increase their brand value. Not only that, AR is now being used in different sectors and it is changing the way people work.
Let us have a look at some statistics which will help you understand the way AR has changed in 2013 and will continue doing so in the coming years.
- The total revenue generated from AR at the end of 2013 is expected to be around $300 million.
- In 2014, around 30 percent mobile subscribers will use AR at least once in a week.
- In 2014, more than 864 million smartphones will have AR technology enabled in them.
- By 2016, the revenue is expected to cross $600 billion.
- It is expected that by 2017 more than 2.5 billion mobile AR apps are going to be downloaded.
These stats are as per reports of Semico and Trigg-ar. The statistics are enough to prove that AR technology has brought drastic changes in people’s behavior for using AR and also had a positive effect on the revenue generation. In the coming years, this technology is going to be used in an even broader way.
Moving beyond Gimmick
Earlier, augmented reality was used by brands more for gimmick. But now, it has moved beyond any publicity stunt and companies are trying out innovative ways to use this technology and provide utility to the users. Brands are now using AR for a meaningful purpose, which will lend a wow factor to the product as well as, be useful to the users. This year saw many big brands implement augmented reality to enhance the functionality of their products and give customers a wonderful digital experience.
Sectors using AR
Many sectors have slowly and steadily started using augmented reality. In 2013, quite some brands in various sectors launched new AR apps. The most popular use of AR has been seen in the gaming industry. Most of the AR apps downloaded by users are that of different games. However, there are other sectors in which AR is slowly making an impact. Let us have a look at few sectors which are using this technology.
- Location based services
- Real estate
- Industrial sector
- Education and Training
- Print and Publishing and many more
Brands that unveiled AR apps in 2013
In 2013, there were many brands which embraced AR and launched their AR apps, which were designed keeping users’ benefit in mind. Check out some of these brands.
- IKEA and many more
Metaio, one of the leading providers of AR products and solutions, won the 2013 Volkswagen Augmented Reality Tracking Challenge.
With Apple winning a patent for AR and Microsoft filing a patent for AR glasses in 2013, it sure shows how augmented reality has changed this year. It is going to get bigger in the coming years and the line between real and virtual world will soon get blurred.
Image Source – phys.org