ModiFace, the leading photo visualization technology company, today announces the availability of Looking Glass ads at Ad-Tech New York. Looking Glass is a native advertising platform which adds virtual try-on functionality to any website or mobile app featuring beauty products. This technology also enables any e-commerce site or mobile application to increase engagement and personalization without any change in design or functionality.
The technology behind Looking Glass has been under development at ModiFace for the past 6 years, including augmented reality ad campaigns for brands such as CoverGirl and Garnier. In early 2014, the United States Patent and Trademark Office issued US Patent #8,725,560 on the Looking Glass augmented reality native ad technology.
“We are thrilled to be able to unveil Looking Glass technology at the enterprise level,” said Parham Aarabi, CEO of ModiFace. “With just a simple tag on any site or app, brands and publishers can make ads more personalized, content more interactive, and increase user engagement.”
Looking Glass creates an augmented reality layer that shows a preview of each product on touch or on hover when users are looking at product galleries. It can also appear as an in-article native ad showcasing any product directly on a user’s own image. An initial study conducted by ModiFace showed a 158% increase in consumer engagement when Looking Glass was added to a content site, with a 27% increase in overall time spent on the site.
Looking Glass is available for any publisher to integrate in their mobile app or website at no cost. Integration involves just 2 lines of HTML code, and provides limitless customization options for publishers to natively add Looking Glass to any article, app, or webpage.
Image Source – seriouswonder.com