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Next Generation Godrej Eon U Sonic Launched in India with Augmented Reality

Next Generation Godrej Eon U Sonic Launched in India with Augmented Reality

Godrej Appliances have launched its premier Godrej Eon U Sonic Washing Machine in Chennai. The innovative machine boasts of technology from the future – a specialized Ultra-Sonic Stain Remover. Godrej being a leader and innovator in the consumer durable category believes in manufacturing products designed by Curiosity & for ‘Environment care’. Their endeavor has always been to introduce innovative and efficient products with path-breaking technologies and avant-garde aesthetics to perfectly match the chic urban lifestyle of Indian consumers.

Although many washing machines claim to clean different types of stains, none contain a specialized mechanism for the same, making stain removal a tedious job for any user. Godrej Eon brings to the user an effortless way of getting rid of tough stains with technology that’s never been seen before, the Ultra- Sonic stain remover which uses ultra-sonic waves to simply swipe the stains away. Hence the launch was aimed at Godrej Eon U sonic washing machine being an answer to all unattended need of the consumers and  designed specifically to address all consumer issues.

For the launch, Godrej collaborated with Xenium Digital via Wizcomm to create a high end presentation and application to present the media the revolutionary washing machine. To enhance the presentation, augmented reality and 3D depth Sense cutting edge technologies were used. All the machines revolutionary features like inbuilt Water Heater, Cloth load Indicator, Detergent Mixer, Gravity Drum, Cascade Waterfall Effect, Aqua Jet Pulsator and an ergonomically designed inclined Digital control panel were proficiently presented using these technologies.

Xenium Digital developed the visualization of the product presentation as well as the animation and graphics using 3D Tracking AR and 3D Depth Sensing for the reveal moment. The presentation was a virtual tour of the product features. The application highlighting efficiency and sustainability of the washing machine included interactive technology for iOS users where they can themselves interact and understand the features. The integration included graphics complementing the overall design of the machine.

About Xenium Digital
Xenium Digital help companies build great brands by creating engaging experiences for consumers where they live in today’s digital world. Our marketing and design capabilities, rooted in digital, combine consumer insight, technology and creativity. Xenium Digital has credited itself with introducing the latest technology based interactive promotions to the Indian Market running ahead of the competition.

About Godrej Appliances
The Godrej Group is one of the largest players of Home Appliances in India and has always delighted the consumer with relevant technology in a wide range of efficient products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has become synonymous with the category.

Image Source – xperience-lab.in

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