Every big tech company seems to have been bitten by the virtual reality bug. HTC also seems to walk in the same path like Facebook. The company is all set to release its own virtual reality headset Vive. HTC is also trying to create its own virtual reality ecosystem. The company disclosed to investors that it invested around $10 million in a virtual reality startup WEVR, based in Los Angeles. This has given HTC 15 percent stake in WEVR. This investment makes sense as it will give HTC a chance to create more content for Vive. This will turn out to be an important selling point for probable buyers.
WEVR- What does the company offer?
WEVR is building virtual reality software that also contains a media player. The company is also developing VR apps and experiences. The first project that the company made was an underwater experience called “TheBlu: Encounter.” It places the users on a sunken ship’s deck where they face a giant blue whale.
Recently, the startup had partnered with Adult Swim to create a mobile virtual reality app called “The Virtual Brainload.” The app can be used with Google Cardboard headsets or the Samsung Gear VR.
Apart from helping developers to develop and publish VR content, WEVR has also launched a grant program called OnWEVR. This program pledges to support VR producers with grants amounting between $5,000 and $50,000 for their experiences.
The HTC Vive Headset
The HTC Vive headset has been received well till now among beta users and is expected to give a tough competition to Oculus Rift. The headset will let users explore virtual spaces in a more realistic way even if they walk around a 15 by 15-feet space in the real world.
The price or the shipping date for the Vive hasn’t been released yet by Valve or HTC. It is expected that the headset will be available to consumers by the end of this year or early next year. “TheBlu: Encounter” by WEVR will be available as a launch title on the Vive.
HTC still has long ways to go to find success in virtual reality space. The company needs to provide enough content which will convince the consumers to buy this headset. The content should be made in such a way that it also appeals to the non-gamers. Reports are there that HTC has talked to potential partners like Lion’s Gate and HBO.
We can hope that with this investment on WEVR, the content will definitely expand for the Vive headset and the consumers will be ready to use this headset once it releases.
What do you think?
What’s your thought on this investment? Will you be purchasing the Vive VR headset? Share your thoughts in the comments below.
Image Source – vrscout.com
Article Source – techcrunch.com