Travel companies are now taking up augmented reality and virtual reality to provide their customers with enhanced travel experience. A few days back, Thomas Cook had introduced virtual reality tours for their consumers so that they could get an immersive feel of the place they want to visit before booking their tickets. Now Cox & Kings Australia is using augmented reality to let customers plan their holidays in an innovative way. This is the first travel company in this region to offer an AR tour to its customers.
What does the company have in store for the travelers?
2015 Tempo Holidays
The 2015 Tempo Holidays and Bentours brochures of Cox & Kings Australia have augmented reality featured on the front covers. The travelers who use STELLAR augmented reality app will be able to view an “inspirational and aspirational” video of 90 seconds on each location.
According to the company, the app is really easy to use which will improve the research process of the travelers and it can act as a virtual travel consultant at some point in the future.
Caroline Kennedy, the Chief Executive Officer at Cox & Kings Australia said that “augmented reality immerses you in the real-world environment by connecting you to Tempo Holidays destinations and experiences.” He also added that “for a few minutes, travelers can immerse themselves in what they will experience when they take their dream holiday. You can travel the world without leaving home.”
How to Experience Augmented Reality?
Travelers have to download the STELLAR AR app from the Google Play Store or the Apple App Store in their mobile devices. They can then point the camera of their tablets or smartphones over the image on the front cover of the brochures of the Bentours or the 2015 Tempo Holidays. Once they do so, they will be able to see the video of the location.
A $50 travel voucher is offered by Tempo Holidays to the customers who download the STELLAR app. They can use this voucher when they go on tours.
Kennedy said “This cutting-edge mobile interactive technology is the way of the future in the travel industry. We know it will significantly enhance our customers’ planning and booking experience and so I encourage them to give it a try.”
What about you?
Are you going to try out these brochures? Do you think the use of augmented reality and virtual reality will enhance the travel experience of the travelers? Share your insights in the comments below.
Image Source – travelandtourworld.com
Article Source – travelweekly.com.au