Understanding the potential of augmented reality, advertisers are embracing the technology more aggressively to market their products. For the advertising industry, the AR technology is becoming extremely important as consumers are gradually becoming mobile, thanks to the growing trend of smartphones and tablets usage. And these devices are soaking up much of the consumers’ times. As a result traditional marketing campaigns are losing their influence with more number of customers becoming involved in mobile technology. In order to capture the consumer attention and to engage them, advertisers need to adapt to the changing marketing landscape. And this where augmented reality helps marketers to step into the new era of customer engagement.
Augmented reality has been successfully playing in the retail and marketing industry for the past two years. Companies like Blippar, Metaio, Layar, and SeeMore Interactive etc have already introduced this interactive technology to the brands all across the world.
In fact, many brands have successfully used augmented reality apps for marketing their products. Businesses like real estates, retail, FMGC, entertainment, and product marketing have been most successful in implementing augmented reality into their business strategy. In addition, other industries too benefited from AR technology. These include energy industry, museums, medical sector, education industry, and travel and tourism. The successful implementation of augmented reality into these industries has proved that the technology has the potential to serve more than the gaming sector.
Augmented reality simply requires a smartphone or a tablet with in-built camera to fetch information like object descriptions or location-based details. With augmented reality retail apps, brands can enhance the shopping experience of their consumers at grocery stores, apparel shops, bookstores, airport lounge, coffee chains, toy stores, jewelry shops, restaurants and bank branches. Customers can browse through the products simply by using the camera of their smartphone or tablet to capture images or videos of the particular object. Once the product is identified, the augmented reality app provides detailed information about the product along with additional information like product reviews, price comparison and offers available.
The use of AR technology doesn’t end at retail or shopping. The commercial real estate marketers can also leverage upon this interactive technology to provide 180 degree or 360 degree views of any property, along with a 3D view of the building. In addition, they can provide information like available units, space for rent and other information using this technology.
Marketers are also incorporating social networking into augmented reality to take the interactivity of the application to new level, allowing users to connect with their peer and share the content using augmented reality apps – a trend that is likely to become more common in the near future.