More numbers of brands are incorporating new technologies to completely change the shopping experience of their buyers. And it is just not retailers; consumers too enjoy the new ways to interact with the products and services. Augmented reality has a profound effect on the shopping behavior of the buyers with its motion controlled and touch enabled interfaces. As a result, a number of companies are coming up with interactive augmented reality apps and tools for their particular brands.
AR technology uses devices like smartphones and tablets to overlay virtual world on top of a physical or real-world environment. This way, the technology allows retailers to augment a physical using a display with digital labels as well as re-calibrate the content along with the object depending on their perspective. In other words, augmented reality use computer graphics and superimpose them over a real-world object.
It has the potential to play one of the most significant roles in the future of retail to increase both advertising and sales opportunities through customer engagement. The technology can create three-dimensional imagery that helps the retailers to provide accurate representations of their products. Some of the stores and supermarkets are already using this technology through kiosks to transform physical products’ packages into virtual representations about how users can utilize the products. Some also use augmented reality to provide detailed information about products, especially the food items. In addition, users can enjoy augmented reality experience via smartphones and tablets without even visiting the store. All they need to do is scan QR code of the object and see the virtual reality display of the object right on their screens.
The advent of augmented reality apps and tools totally transformed the world of retail marketing. Retailers now have more options, which have also increased their in-store advertising option as well as other opportunities to advertise through other media. For example, marketers can now create interactive and 3D marketing messages using static advertising media like billboards, magazines and newspapers – all with the help of AR technology. Though augmented reality retail apps or tools are mostly expensive, they are more than atone for the price, thanks to their versatility and consumer impact.
The technology use both audio and video to bring their sound and graphics into the real world. In fact, the 3D technology used by augmented reality is the key factor to create a lifelike experience. Besides, developers are also using additional technologies like image-recognition, location-based technologies and recommendation engine to create the in-store experience of customers. In fact, the future apps also promise to allow the buyers to feel and smell the products before making the purchase.
Besides, it is almost eradicating the need for store setting for displays of physical products since it can create a similar experience for the buyers through audio-visual aids.