Building a strong brand loyalty among today’s mobile consumers can be a tough job for businesses. Consumers today need brands to provide them with a unique experience. With the use of technology, businesses can connect with their customers on a deeper level. Augmented reality is one of the best ways in which technology can be used to interact with the consumers. Brands can create marketing campaigns which are based on AR, to add an interactive element to them which can in turn draw the attention of their clients. They can provide hidden promotional offers and messages to their customers, thereby improving brand recall value and increasing conversion rates. But, it is essential to know how to create a successful campaign.
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Handy Tips for Successful AR Campaign
- Keep Things Simple
Keeping things simple is essential when you want to educate your customers. You can provide them guidance on how to use the application and see interactive content. Your AR app should be easy to use so that it makes the user experience simpler and easier. Questions like how to hold the phone over the print ad, whether just the logo or the entire box needs to be scanned, where they will be redirected to after scanning with the app, etc. should be answered. Have brief and precise instructions for your customers regarding the app usage.
- Provide Fresh Content Regularly
Keeping the same content won’t help in drawing more consumers. If you want to keep things interesting, it is necessary to provide fresh content on a regular basis. Keep the customers’ requirements and preferences while updating the content, so that they can relate to your brand on a regular basis. To keep them coming back, provide them something new.
- Have a Call to Action
Just creating a good AR campaign is not enough. You need to provide your clients with a sufficient Call to Action. If you have interactive videos, 3D models, animated images to create an immersive experience for your customers that is not enough. Your customers must know what to do next and not just get confused. This is possible only when you provide a good Call to Action like trying out your product or service, signing up for a newsletter, etc.
- Let the World Know about your Campaign
For a campaign to be successful, it is essential for the world to know about it. You can also generate considerable return on investment. Once you create your AR campaign you need to promote it across different channels. You can let your audience know about it using Facebook, Twitter, through your website and also through other channels.
So, if you are planning to start an AR campaign soon, and want it to be a successful one, you can follow these helpful tips.
What do you think?
Are you planning to build your own AR campaign? Do you find these tips helpful? Do you have any other tip which can be helpful for those starting out? Look forward to your insights in the comments below.
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