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Google Acquires Launchpad Toys, Maker of Kid’s AR App

Google Acquires Launchpad Toys, Maker of Kid’s AR App

It seems Google has turned its attention towards augmented reality in a big way. After developing Google Glass and after investing on Magic Leap’s upcoming augmented reality headset, Google has bought a startup known as Launchpad Toys. The company has developed iOS apps that kids can use to create their own content. The use of augmented reality makes this possible.

The company posted in its website announcing the news of Google’s acquirement.

“We’re proud to announce that our little toy company is pairing up with a great big team of tinkerers to empower GAJILLIONS of playful storytellers around the world,” the startup wrote in a letter on its homepage. “Launchpad Toys is joining Google to create even more amazing creativity tools for kids.”

Kid-friendly Mobile Apps

Launchpad Toys have come up with kid-friendly mobile apps like Toontastic and TeleStory. TeleStory is an augmented reality app which lets children record their own TV shows as they go on with their creative play.

Toontastic however, is most popular among other apps developed by Launchpad Toys. This is a storytelling app with which children can create their own cartoons and tell a story. The app can be used in Apple’s iPad and the company calls it a modern-day puppet show. Once kids create the shows, they can then be recorded and shared via the app.

After the acquisition by Google, the company has made the Toontastic app, free. It was earlier a paid app. All the playsets of the app are also available for free.

Neither of the companies has shared what’s in the future for the Toontastic app. Google has only confirmed the acquirement.

Eye on Youngest Potential Users

The company has been allegedly keeping a close eye on its potential young users. Last summer, the Information reported that Launchpad Toys is working on services which are kid-friendly, like a safe version of YouTube which has a dashboard to allow parents to see what their children are watching.USA Today confirmed in December that their efforts are in progress. These apps like Toontastic could help the company to provide more kid-friendly services.

Launchpad Toys, based in San Francisco was founded in 2010. Andy Russel is the co-founder of the company.

What about you?

Are you going to get the augmented reality app for your kids? Do you think this is a great step taken by Google? Share your views in the comments below.


Image Source: Launchpad Toys

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Some opinions expressed in this article may be those of a guest writer and not necessarily by augmentedrealitytrends.com

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