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ModiFace Transforms Beauty Industry through Augmented Reality

ModiFace Transforms Beauty Industry through Augmented Reality

ModiFace, the leading provider of augmented reality technology for the beauty and medical aesthetic industries, today announces its augmented reality try-on technology is now used by 50 major beauty brands, helping them enable consumers to explore products virtually on their own photos and videos. New apps by well-known brands such as Sephora, Vichy, Lakme, Pur Minerals, Galenic, Jane Iredale, Obagi, ConAir, Softsheen-Carson, Yves Rocher, Allergan, and Matrix enable consumers to visualize and explore products related to makeup, anti-aging, hair styling in an interactive and fully personalized way.

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ModiFace’s 3D augmented reality mirror technology, which shows consumers an instant, live image of what a product or treatment would look on their own skin, is one of the most popular technologies available to beauty brands. Allergan’s Juvéderm® Mirror, Sephora’s Interactive Shadow Wall, and Lakme’s Makeup Pro mobile app are recent examples of how beauty brands are relying on ModiFace’s technologies to keep customers continuously engaged and buying.

Companies who’ve implemented ModiFace’s technology into its offerings see a positive response from customers, who embrace innovation that makes their shopping experience completely personalized.

“The Juvéderm® Mirror is a ground breaking educational tool for the aesthetics industry. For the first time, consumers can see a live 3D visualization of what they could look like if treated with Juvéderm® facial filler,” said Patricia De Simone, International Strategic Marketing Manager at Allergan-. “People are curious about their aesthetic options and we are thrilled to make this innovative technology available.

“We believe ModiFace’s 3D Augmented Reality Mirror is a breakthrough technology for our customers as they virtually try out different eye shadow shades quickly and easily” Antonio Ferreira de Almeida, general manager of Sephora Italy.

“Lakme Makeup Pro is a true revolution in the world of makeup, this real-time Makeup Pro app promises to be the biggest blockbuster in beauty,” said Purnima Lamba, Head of Innovation at Lakme.

Over the next few months 10 additional brands will be launching augmented reality try on web applications, mobile apps, and in-store kiosks with ModiFace’s technologies at the core.

About ModiFace

ModiFace is the leading creator of augmented reality technology for the beauty industry, providing custom web/mobile try-on apps, in-store mirrors, and visual e-commerce.  ModiFace’s patented technology, which is based on over a decade of research at Stanford University, powers over 100 custom augmented reality apps for beauty brands such as Allergan, Procter and Gamble, L’Oreal, Unilever, and Sephora.  For more information, visit http://www.modiface.com.


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Some opinions expressed in this article may be those of a guest writer and not necessarily by augmentedrealitytrends.com


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