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Niantic Labs Drifts Away from Google

Niantic Labs Drifts Away from Google

With the new Alphabet coming into play, major changes are going to happen and it seems they have already started. Niantic Labs, the Google owned startup, which has developed Ingress, is drifting away from its parent company. The announcement was made on its Google+ page where it stated that it plans to grow on the success of Ingress. The company said that the augmented reality game has been downloaded over 12 million times and more than 25,000 people have attended its live events across the globe. Niantic Labs will now function as an independent company.

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Relationship with Google

Though Niantic Labs is leaving Google, it won’t be ending its relationship completely. The company said in the Google+ post that Google will remain backers. The post stated: “We’ll be taking our unique blend of exploration and fun to even bigger audiences with some amazing new partners joining Google as collaborators and backers.”

“[Ingress] has inspired users to collectively walk the distance from the earth to the sun while playing, exploring and discovering.”

Development by Niantic Labs

Niantic Labs first launched Field Trip, an Android app in 2012, which allowed users to find interesting locations in the neighborhood. Later, the AR game Ingress was released which asked users to explore the real world locations and find out some objects.

Niantic Labs had launched another AR game earlier this year called the Endgame: Ancient Truth. The game ran for many months and had tied in with sci-fi Endgame universe.

Future of the Games

It is not yet known how this separation will affect the games developed by this company. How future Endgame campaigns that were planned by the company would fare or what would even happen to Ingress, is still unclear.

Google has also not given any explanation as to why this separation came. The primary reason is being thought to be the reorganization of Google into Alphabet.

As of now, Niantic Labs is the first company to break away from Google. A similar step might be waiting for YouTube, if we go by the hint provided by Larry Page earlier this week. He had written in a blog post: “Google also has some services that are run with their own identity, like YouTube. Susan [Wojcicki] is doing a great job as CEO, running a strong brand and driving incredible growth.”  

We expect that with Alphabet coming into the scene, many new developments will take place in the coming days. We just hope we can continue to play Ingress like we earlier did.

What about you?

Have you played the AR game Ingress? Do you think more companies will drift away from Google? Share your thoughts in the comments below.

Image Source – androidcommunity.com

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Some opinions expressed in this article may be those of a guest writer and not necessarily by augmentedrealitytrends.com


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