Walt Disney Co. is planning to enter into the world of virtual reality with Disney Infinity and other video games. Apart from virtual reality, the company is also interested in augmented reality, which is another popular technology at the moment. Disney Infinity is the video game-and-toy franchise. In an interview with Reuters, James Pitaro, President of Disney Interactive, said that the company might even develop specific games which can take advantage of the medium. Disney is also exploring the option of adapting elements of present titles.
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Disney Stepping into Virtual Reality
Disney will be the latest major player which will jump into the virtual reality bandwagon. At the Electronic Entertainment Expo (E3), which is the largest annual conference of the video game industry, virtual reality was one of the key themes. AR and VR headsets like Microsoft HoloLens and Oculus Rift had created huge excitement among attendees. Apart from that, E3 also saw a rise in the number of toys that are meant to work with video games.
Disney Infinity has achieved $1billion in global retail sales and mixes characters from Pixar, Disney and Marvel franchises. This fall, even Star Wars will be entering the market. There is a “toy box” mode in the game which will allow players to mix characters and backdrops from different franchises.
At the E3 video game conference, Pitaro said “You could easily imagine a scenario where we were to expand the toy box component of Infinity into AR or VR.” However, he added that Disney does not have any VR projects in development.
Disney VR Platforms
Pitaro said that Disney is approaching different VR “platforms”. However, he did not mention which were the companies.
Most of the big names like Facebook, Sony, etc. are now in the news. Sony Corp’s Project Morpheus and Facebook’s Oculus Rift will be available next year and later this year. Even in augmented reality, at E3, Microsoft demoed its HoloLens AR headset with the Minecraft game.
Pitaro said that the recent VR technology impressed him and he was enthusiastic about the possibilities.
Pitaro said “I do not think this is going to be a fad.”
Christopher Merwin, analyst at Barclays said that he thinks eventually VR will become a practical platform. He said that consumers would probably wait till there is enough software to substantiate the cost of VR hardware.
Merwin said “Virtual reality is the future but it will take time.”
It remains to be seen how virtual reality will be used by Disney to provide its consumers with an immersive experience.
What do you think?
Do you see a future where virtual reality will be in all arenas? How can the gaming experience improve for Disney? Share your thoughts in the comments below.
Image & Article Source – cnet.com