Facebook CEO Mark Zuckerberg confirmed that the social network will not just have its presence in virtual reality but will also work on augmented reality. At the Vanity Fair’s New Establishment Summit in San Francisco, when Zuckerberg was asked if the company was working on augmented reality, he replied “Yeah” and added that “it’s a bit farther out.”
Facebook’s Entry in Virtual Reality
When Facebook acquired Oculus VR, it entered the virtual reality space. Oculus VR has already started shipping units in partnership with Samsung. It is preparing for the launch of its flagship headset Oculus Rift.
Michael Abrash, Oculus Chief Scientist said that virtual reality has arrived and is already “past the knee of the curve.” However according to Abrash, augmented reality is challenging as it is difficult to present it in a consumer friendly way. This is causing augmented reality to take a bit longer to become as viable as virtual reality.
Abrash said in the Summit regarding the work they are doing: “It’s very interesting; it’s something we’d all use if it worked well. It’s kind of seamless. Maybe it’ll be contacts [or glasses]. You’ll have something on and it’ll be VR and AR as you choose. But right now the VR tech is past the knee of the curve. For AR, it’s harder. There are a whole host of challenges — how you do the optics and displays and get photos onto the eyes, how you have something that’s socially acceptable and comfortable all day. I think VR is here now, I think AR will be here, but it’s a long road to get there.”
Augmented Reality and Facebook
Facebook will get a completely different opportunity with augmented reality compared to virtual reality. With virtual reality, people can get an immersive experience where they will be shut out from the rest of the world.
Zuckerberg said on virtual reality: “It’s very interesting; it’s something we’d all use if it worked well.”
He also spoke about the scope of virtual reality for Facebook. He said “Every 10 or 15 years there’s a new computing platform. Mobile is the first platform that’s really natural, but it’s not the end of the line.”
Augmented reality on the other hand will keep the users connected with their environment. A Facebook-driven augmented reality system can be used in many ways. With AR, a user’s vision will be augmented and he/she will be capable of doing more with the environment around them. Facebook can further use that to provide a whole new set of experiences for the users.
What’s your thought?
What do you think about this announcement by Facebook? Do you feel augmented reality might get the boost to become mainstream with Facebook? Share your thoughts in the comments below.
Image Source – linkedin.com