Augmented reality has come a long way since its first use. The technology which was primarily used for games is now increasingly being used in retail, medicine and many other sectors. Apps and devices are constantly being developed by different companies to garner more attention from prospective customers. On the other hand, social media is a tried and tested formula for drawing consumers’ attention for any product and service. When this amazing technology and the wonderful online platform are combined, they are like a match made in heaven.
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Social media – a nice support for AR
Positive word of mouth has always been a strong factor for the success of any service of product, be it in real world or in digital world. Nowadays, people are keen on sharing details of their everyday life with others through social media channels. This behavior goes really well with augmented reality, especially in case of retail advertising. When people like any AR ad for any product, they would definitely want to share it with their friends and family. This is possible through social media.
Social media and augmented reality are even more important at a time when showrooming is a common problem in the retail industry. If shoppers can connect with the brand and get good deals, they are likely to make their purchase from the store itself. AR will help them to connect with the brand and they are most likely to share the AR content through social media, thereby increasing the chances of sales. AR and social media together is a potential marketing tool.
Adding social sharing facilities
You are now aware how social media complements augmented reality. So, if you are a brand owner and want to use augmented reality technology for promoting your products or services, you must make it a point to add social sharing facilities in the AR platform you use. If you have an app which uses AR, then it should be connected with social media as well as other online platforms. This will make it easier for users to share it with others. Even if you are using other AR devices, social sharing facility should be a must, if you want to see best results. Social media sharing features will provide a smart call-to-action for the augmented reality advertising that your brand is putting up.
Leverage the power of social media by combining it with augmented reality and see your business grow.
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