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Blippar Image Recognition Technology

Blippar Image Recognition Technology for Google Glass

Blippar, the leading mobile image-recognition platform for publishers, brands and advertisers, today showcases the first-ever image...

Asda features Halloween Hunt using Augmented Reality

Asda has renewed their partnership with Zappar before Halloween to keep up with the mobile marketing push during the holiday season.

retail and mobile commerce

Cautious Consumers causes Lowest Retail Sales

As the buyers remain ‘cautious’ this year, retail sales drops to its lowest level. In September, the retail industry suffered the worst...

Image Recognition technology

Image Recognition to Add New Dimension to Retail Environments

Mobile devices are driving the future of computing. It not only helps us to remain connected, but also provides unique solutions to...

Parallel 6 Augmented Reality Technology

Brand Messages Come to Life with Augmented Reality

Parallel 6, the multi-channel mobile technology company is bringing brand message to life into Captive Reach 3.0 with AR technology. The...